Online news reserch

As our brief was to "develop your original online news channel and produce content for that channel" I did some research into various news out puts, I looked into their webpages and their Youtube pages as our channel will be on Youtube. I looked into two news sources in the UK and one in the USA as well as researching into different age targeted news such as 'CBBC' to get and understanding of different audiences.

England

BBC

The BBC's webpage allows it to follow it's remit of (1)'Bringing the UK to the world and the world to the UK' by; avoiding potentially offensive colours/logos that could be misinterpreted in other cultures, it also displays major stories that are occurring int the UK allowing international audiences to know the top stories as well as having international stories on the side bringing international news to the UK.

Youtube channel

The BBC News Youtube channel does a lot to inform and educate their audience which is part of their remit to (2) 'Promoting education and learning'. Their feature videos plays as soon as you visit their channel allowing you to see the news immediately, as well as having the printed version of the story next to it with more information.
They also include links to all their other BBC services such as 'BBC Worldwide' allowing the UK audience to become informed on international news too.

ITV

ITV's web site is easy to use considering it's simplistic design, it's most important/recent stories are the biggest ones on their homepage. It also sign posts the type of news they're displaying.

Youtube channel

On their Youtube channel they clearly share all their social media links for intertextuality news, they keep their layout simple their header is one colour therefore all the attention is on the news. Their related videos are those that are linked with the ITV channel.
They welcome their audience to the page with a auto play trailer, breaking the fourth wall and making the audience feel safe and trusting towards them.

America

CBS

CBS have a minimalistic web design, they give you the option of watching live. Like ITV they have their most important story centre page and it's the biggest one, they have background articles down the side.

Youtube Channel

CBS' news Youtube channel has a minimal colour palette, it auto plays their most recent stories. Like the BBC and ITV they give their social media links, they associate their channel with American talkshows giving a lighter side to the news.

How different ages are targeted 

Newsround

CBBC's newsround webpage is a scaled down version of the BBC's, it follows the trend of having their most recent/important as the biggest on the page. It's full of bright bold colours attracting the attention of children.

Youtube Channel

Their Youtube videos aren't given an entire channel, this could be because an entire channel dedicated to news even if it's aimed at kids could be dull. By linking it with the entire CBBC channel it also has all the other entertainment with it. 
They keep their brightly coloured theme as well as having emojis/text speak along the header the entire channel is entirely targeted at kids.

In conclusion

In conclusion because our channel is aimed at young adults we have to find a mix between too much colour (which could be distracting) and not enough (which could be dull), as well as being careful not to have a text heavy channel. 
We're also going to have a trailer that automatically plays for the audience, it personalises the experience for the audience as well as making a connection between them and the news channel.

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(1)- BBC Remit 
http://www.bbc.co.uk/bbctrust/governance/tools_we_use/public_purposes.html

(2)- BBC Remit -
http://www.bbc.co.uk/bbctrust/governance/tools_we_use/public_purposes.html