Friday 13 October 2017

Developing logo

For our logo we initially started brain storming things that had a short attention attention span as this is the name of the show.


We eventually decided to go with the idea of a dog and picked my dog Jasper as our model as he is both; high energy and has a short attention span. As well as this our live story is about the charity Dogs On The Street who protect, support and care for homeless dogs.

Our final logo was a picture that was recognizable as a dog, it was relevant to one of our stories and it was the most popular with 8/10 people preferring the one we went with over the others.


After meeting with Helen she suggested having the brand incorporated in the logo, I brought it back into photoshop and made some alterations for the final logo used.
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