Studio Production: VTs, Promos and GFX Lecture

VTs, Promos and GFX Lecture

VT inserts perform a number of roles:

• Add value to a studio production
• Provide talking points and background info for other bits included in the show
• Illustrative
• Hold location opps beyond the studio

The advantage of a VT is that it can be pre-recorded to a prescribed duration and can therefore be factored into timings.

The VTs should feel apart of the show, it should follow the same style/approach and should add to the studio content and have a specific purpose.

They take considerable research, require recces, paperwork, casting/contributors + paperwork, scripting.

Graphics

• Opening titles
• Stings
• Subtitles
• On screen stats/pictorials/scores
• Credits
• End titles

With graphics you need to be careful to be accurate, have correct branding/tone, be clear with layout/composition and font, have a purpose and a synergy between the images and spoken words.

Have a bold simple type face

Limit the number of fonts across the production

Don't use punctuation except for: 

• Quotations 
• Hyphens
• Apostrophes
• Possessives
• Names

Consider the impact a complex background has.

Have a full style bible agreed which will allow us to standardise all content, branding and its style to include:

• Fonts
• Colours
• Backgrounds
• Astons (captions)
• Poster/other printed and promotional material

From the director:

• Mood board
• Lighting plan/design

Caft:

• Set, props and costume