Channel research-E4
E4 is a sister channel for Channel 4, it has a niche audience and is funded by it's advertisements.
- It's daily reach is averaged at (1) "2,877" people
- It got launched in 2001 (2)
- It began transmission on freeview 2005
- It's most successful ages are 16-34 year olds(4)
E4's remit is the same across all related services (Channel 4, E4, More4, Film4, 4Seven, All 4 and digital projects).
It requires them to be (3) "innovative, to inspire change, to nurture talent and to offer a platform for alternative views".
Steal the Style fit this as it's a show that is fitting into an opening in the market, there is a considerable lack of fashion shows on TV right now.
It also has a new look on fashion itself as it focuses more on everyday people and affordable accessibility existing to catwalk/high street fashion trends rather then creating new looks.
Because Steal the Style wants to be targeted at 16-50 year olds and is looking to be broadcast at 7pm on a Wednesday I did some research into the type of shows that E4 typically shows at that time.
The show that is usually broadcast then is a re-run of Hollyoaks, this could easily be moved back half an hour. Due to it being one of the biggest and well known shows with a large established audience we wouldn't be able to simply get rid of it from the schedule.
Because it's going to get aired at 7 the show will be able to reach it's full target audience of 16-50 year olds. It would also be able to take advantage of the multiple platforms E4 broadcasts on such as online and target people that way.
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(1) BARB Weekly viewing summary - www.barb.co.uk/viewing-data/weekly-viewing-summary/
(2) 4 viewers - www.channel4.com/4viewers/faq/name/when-did-e4-start-broadcasting/id/400286710
(3) Our remit explained - www.channel4.com/corporate/about-4/what-we-do/our-remit
(4) E4 celebrates best ever quarter for 16-34 year olds http://www.channel4.com/info/press/news/e4-celebrates-best-ever-quarter-for-16-34s
- It's daily reach is averaged at (1) "2,877" people
- It got launched in 2001 (2)
- It began transmission on freeview 2005
- It's most successful ages are 16-34 year olds(4)
E4's remit is the same across all related services (Channel 4, E4, More4, Film4, 4Seven, All 4 and digital projects).
It requires them to be (3) "innovative, to inspire change, to nurture talent and to offer a platform for alternative views".
Steal the Style fit this as it's a show that is fitting into an opening in the market, there is a considerable lack of fashion shows on TV right now.
It also has a new look on fashion itself as it focuses more on everyday people and affordable accessibility existing to catwalk/high street fashion trends rather then creating new looks.
Because Steal the Style wants to be targeted at 16-50 year olds and is looking to be broadcast at 7pm on a Wednesday I did some research into the type of shows that E4 typically shows at that time.
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